- Complete copy-writing of radio scripts for a variety of commercial lengths.
- Contacting / Auditioning / Hiring Professional Talent in the Voice Industry.
- Procuring appropriate music beds & sound effects.
- Mixing and production of all part into a finished product that meets industry standards
Monday, March 25, 2013
Tuesday, January 8, 2013
In an important study, UCLA psychology professor emeritus Albert Mehrabian discovered that face-to-face communication can be broken down into three components: words, tone of voice, and body language. Here are some surprising statistics:
- What we say accounts for only 7 percent of what is believed.
- The way we say it accounts for 38 percent.
- What other see accounts for 55 percent.*
Monday, January 7, 2013
Thursday, December 3, 2009
Wednesday, November 11, 2009
Friday, November 6, 2009
Thursday, October 29, 2009
Tuesday, October 20, 2009
Thursday, October 15, 2009
Several of our leaders are going to be getting together next week and brainstorming about being a remarkable congregation. What ideas in this video could get your juices flowing if you were to be part of that meeting? Your thoughts and ideas are important to us...share them!
Wednesday, October 14, 2009
Monday, August 3, 2009
It's wonderful to have cheerleaders, but have you ever felt like you have more cheerleaders on the sidelines than actual players on the field? It's a sobering thought. Cheerleading gets the crowd pumped and excited, but without players there is NO game! How do we move people from cheerleaders to champions?
Thursday, July 16, 2009
I was so stunned that I could hardly believe what had happened, but I saw it with my own eyes and I know it's true!
Thursday, June 18, 2009
The Top 5 Things That Marketing Professionals Know About Consumers...and How It Can Effect Our Outreach!
3. People don’t often take BIG BITES with any marketing message unless they are fully convinced that it will add value to their lives. We must “nibble” our way toward gaining trust and respect.
Wednesday, June 3, 2009
Tuesday, May 26, 2009
Wednesday, May 6, 2009
Sunday, May 3, 2009
Wednesday, April 29, 2009
Friday, April 24, 2009
Monday, April 20, 2009
- Have qualified leaders. Our Youth / Young Adult Director and his wife led this seminar series with panache and integrity. They were kind, loving, fun, and honest with themselves and with those who attended.
- Be intentional in creating conducive small group environments. The leaders of this marriage seminar made sure that the meeting areas were quiet, relaxed, and intimate. They played soft music during breakout sessions, created quiet spaces for each individual couple, and structured an environment where the subject of marriage could be embraced by the participants.
- Be accepting of everyone. Out of the 8 participants there were only 3 church members. The small group leaders structured a safe and loving atmosphere that allowed people to let down their guards and really say what was on their hearts. This ability to accept people where they are, with what they are currently going through is key to a successful small group.
As I briefly spoke with each couple and snapped pictures of them, I was taken with the thought that I was watching successful outreach at work. I LOVE it when a plan comes together!
Thursday, April 16, 2009
The Beloit College in Wisconsin has an interesting method of helping it's professors wrap their minds around new generations coming into the classroom. It's called the Beloit Mindset List. It basically outlines some of the cultural norms that an upcoming class sees as it's reality in life.
Take the graduating class of 2012 for instance. Here are just few of the norms that this generation understands as reality in their world according to the Mindset List:
- All have had a relative - or have had a friend with a relative - who died comfortably at home with hospice care.
- WWW has never stood for World Wide Wrestling.
- There have always been gay rabbis.
- Schools have always been concerned with multi-culturalism.
- Wayne Newton has never had a mustache.
- Grandma has always had wheels on her walker.
- The Tonight Show was always hosted by Jay Leno before the "new guy" started.
- Caller ID has always been available on phones.
- Gas stations have never fixed flats, but most serve cappuccino.
- Since they were in diapers, people have been annoyed at parties by karaoke machines.
"I have become all things to all men, that I might by all means save some."It doesn't necessarily mean that I have to act like something that I'm not, but it does mean that I should at least try to understand the generational differences between myself and those I come in contact with. If people in our churches could grasp and internalize this one concept, what positive possibilities could exist in our congregations?
To see more of the Beloit College Mindset List go here.
Monday, April 13, 2009
Wednesday, April 8, 2009
Tuesday, April 7, 2009
We're getting ready to roll out a fairly major project. (At least it's major for us!) Last year I wrote a script about the end of time that I have mixed and produced into a 15 minute presentation. I had a voice actor do the "read" on the script, added royalty-free music bytes, mixed, and voila!
Within the next 2-3 weeks we will be sending out 5000 free CDs to postal customers within a 75 mile radius (yes, that's about the entire population in an area that large!) Each post office box will receive a free CD with the 15 minute presentation along with a response card that comes back to our own local post office with a "No Return Postage Necessary" permit.
Responders have the option of letting us know if they want more information, if they would like to study Bible Prophecy in the comfort of their own homes (we have three people trained to follow-up on these personally,) or if they can check an option of attending a live prophecy seminar (if one becomes available.)
In short, this CD is a lead-generation tool. It gives a brief overview of general signs in the world that point towards end-time events.
In subsequent posts, I'll go into exact detail of how I produced the audio on this CD. For now, have a listen below and tell me what you think. (It'll take about 15 minutes of your time if you listen to all of it. Ciao!
Friday, April 3, 2009
Wednesday, April 1, 2009
You can actually target an advertisement to a variety of "selects" (a term they use in target marketing,) including specific city where they live, marital status, age, education etc. In the following video I am using a screenshot video recorder called BB Flashback. You can download a free 30 day trial here .
I'm still learning how to use this screenshot recorder, and I actually make a number of mistakes in the video but hey, I'm still learning. The video comes out a little bit cramped ( I couldn't figure out how to "full screen it",) but I hope you'll get the idea. Thanks for watching!
To view people, not as numbers, or marks in the "win" column, but to see them for who they are is the bedrock of great outreach! Take a few minutes and watch this video. I just had to share it!
Tuesday, March 31, 2009
Sunday, March 29, 2009
- eBay Selling Seminar
- Dave Ramsey's Financial Peace
- Fireproofing Your Marriage
- Quit Now Smoking Cessation
- Leadership Lunch
- Beginner Computer Classes
- Beginner Guitar Lessons
- Holiday Cookie Decorating
- Parenting Seminars
- Healthy Snacking Classes
- Free Concerts
- Gymnastics show
- Prophecy Seminars
- Bible Studies
Our goal is to make the Center a place where people can get family-friendly programming in a non-threatening environment. No gimmicks, no hype, no up-sells. We hope to be in this for the "long-haul" and our hope is to build trusting relationships with our neighbors. We're making mistakes, but we're learning!
Thursday, March 26, 2009
Why are you doing this?
I first received this potent, probing question when we held our first eBay seminar in September 2007 from a local college professor who was sitting in the audience that evening. She exclaimed it loudly, and with a hint of sarcasm in her voice after she discovered that I was a pastor. I knew the question would come eventually, and I had thought long and hard about what my response would be. It had to be real, it had to be authentic.
Let me ask you the same question: Why do you do the things you do in outreach?
Is your motivation to make members out of people, to get them to a prophecy seminar eventually, to hopefully have the opportunity to share doctrinal truths with them? Hey, I'm not knocking this motivation, but I do think we're being less than honest if it is and we don't share it with people who ask. Most of the general public can smell a "bait-n-switch" a mile away.
So, what was my answer?
Here's what I said (almost word for word) to the college professor in front of a group of about 50 people that night at the Holiday Inn as we held our first eBay session:
" Thank-you for the question, it's a good one. How many of you have ever seen the movie "Pay It Forward ?" (About half in the room raised their hands.) " I've really looked at the premise of this movie, and I think it's a good one. I'm a pastor, and there's no doubt that I minister to a local congregation. But not only am I a pastor, I'm a Christian. The One that I claim to follow had a pretty good track record for making a difference in the communities where He served.
He healed people, he fed people, he taught people. In other words, He "paid it forward."
As a Christian I happen to believe that adding value to the communities that I serve is a wonderful way to follow His example. Now, I won't side-step any sincere person who wants to talk about Jesus with me. I'm a pastor, and if someone comes to me, I'll talk about it with them
But my main motivation in doing this is to bring value to the community and be a positive example of what I think Jesus was like. He was a giver, He was a teacher, and He brought good things to the comunities that He served. I want to do that too, and my hope is that you will choose to pay it forward in this community as well. We've brought you this seminar tonight without cost or obligation. We hope you'll add value to this community in turn. The world would be a better place if we all paid it forward!"
Then I stopped talking and let it sink in for a moment
I looked this college professor in the eyes as I said those words, and I believed every word I said. At our church, we ascribe to the idea that following the example of Jesus in our outreach efforts is the only way to fly. Jesus didn't heal people with stipulations, He didn't teach them with pre-requisites. He added value whether or not they chose to follow Him...then or in the future.
What happened next?
After I answered this college professor, she exclaimed; "I've seen that movie, and I applaud you for the work that you are doing. It's about time Christians did good things regardless of what they receive because of it! That example makes me want to go out and do the same!" The room erupted in applause that lasted (what seemed like) a very long time. People were smiling and nodding their approval, and we signed up 30 people into subsequent small groups for future eBay classes.
What is our motivation for reaching out? To me, anything but honest, selfless service without need for a "payoff" to those around us is not authentic. I want the church to be seen as a place where people do good things because they love Jesus and it's the right thing to do. I believe when we show selfless service for Him results will inevitably follow.
Let me know what you think.